Develop a Successful Push Notifications Strategy

How to Find Success With Your Push Notifications Strategy Push notifications can be an incredibly effective way to stay connected with your audience. However, many users also find them to be annoying. Companies have to find the perfect balance between adding value to the lives of their users and overwhelming them with information or notifications. If you are ready to upgrade your push notifications strategy and develop more engaging push notifications content, then use this guide every step of the way. What Are Push Notifications? A push notification is a message sent directly from an app to an individual user, even if that app is not open. When companies discuss push notifications, they are usually talking about notifications on smartphones. However, push notifications can also pop up on computers and be linked to websites. In short, they are brief messages that appear on the screen, and they are clearly linked to a specific application the user already has. When you swipe or click on the message, it will bring up a new window and take the user to a particular page or function.A push notification looks a lot like a text message, and it functions in many of the same ways. However, a push notification wont cost the user any money as long as they have an internet connection. In addition, users typically have to opt in to receive push notifications. If for any reason they dont want to receive these notifications going forward, they can also opt out of them. Therein lies the challenge for creators: finding the balance between maximizing the potential of push notifications and preventing users from opting out of them.The Importance of a Push Notifications Strategy Some of the biggest challenges for any business or organization are keeping customers interested, holding their attention and gaining brand awareness. In all three respects, push notifications can be very effective. Even when users are not on your website or using your app, your content can pop up. Users might click through if the notification is interesting enou gh to capture their attention.A great push notifications strategy can drive traffic straight to your website. It is cheaper than traditional advertising, and it is only accessible to those who are already interested and have opted-in to the notifications. It can also be a wonderful method for delivering new content when it is created. If you write a new article about a recent or upcoming event, for example, you can get a lot of eyes on your content in a hurry.However, blanketing users with push notifications is never a smart move. It can be overwhelming to the user, and it can give your brand a negative reputation. Therefore, it is vital that any company that opts to use push notifications develops a thoughtful strategy for their employment.Why Push Notifications Content Needs to Be a Priority Before you start planning out the timing of your push notifications or thinking about the exact word choice for each one, make sure you know what your push notifications will be leading to. Af ter all, the goal is to use push notifications to drive traffic to your primary content. For that reason, you should have a solid plan for that content before you dive into the details of your strategy.If you already have a solid plan in place for content creation, then you may already be set. Great content should be valuable to your intended audience, and it can be funny, visually appealing, informative or some combination of all three. If you dont have a solid plan for content creation, it may be worth spending some time and figuring out what story you want to tell. Do you have some valuable information you want to share with potential customers? Do you want your business to be a thought leader in a particular field? Answering these questions can help you figure out what kind of content your push notifications should lead to. Developing an Effective Strategy for Push Notifications When developing a push notifications strategy, some of the key factors to keep in mind include timin g, frequency, message length and segmentation. First is the issue of timing. This is critical because if you send push notifications at inopportune times, users will either get frustrated or not see them at all. If you send a push notification in the middle of the night, for example, users are unlikely to respond to them. Using your own data indicating when users are most active on your app or site, and time your push notifications strategically for the future.Next, consider frequency. Although there are many variables to consider, more than one push notification per week is rarely recommended. With two notifications per week and up, businesses will see more opt-outs and users who stop visiting the website or app completely. Too few is always better than too many in this regard.The next factor to consider is message length. Short and sweet is always a good strategy, so aim to keep messages just a few words. This is when having a writer on hand can be helpful because someone familiar with writing copy can trim down your message to the bare minimum while still retaining plenty of user appeal.Finally, consider segmentation. If data and budget allows, separate your users into groups. Instead of sending the same message to all users, or sending all users to the same content, create segments. This allows users to receive information about the subjects or areas that are most relevant to their lifestyles. Implementing segmentation can increase click-through rates and upgrade user experiences.Case Studies: Companies Who Have Effectively Used Push Notifications Companies large and small have used push notifications to great success. Beyond the Rack is an online clothing store that started offering time-sensitive sales via email to existing subscribers. Since emails are not time-sensitive, customers often began shopping too late to take advantage of the sales. The solution was the implementation of push notifications, which encouraged shopping in real time and increased the click-through rate by 20%.Google recently promoted a case study on the use of push notifications for a Saudi Arabian company called eXtra Electronics. By implementing an effective push notifications strategy, the company was able to experience a 100% increase in sales as well as a huge jump in re-engagement.Clearly, push notifications can be a valuable tool for any business that wants to increase traffic, brand awareness or conversions. However, there has to be a strategy in place. These tips can help you develop a strategy and maintain a positive brand reputation among your desired audience.

Stoichiometry Definition in Chemistry

Stoichiometry Definition in Chemistry Stoichiometry is one of the most important subjects in general chemistry. It is typically introduced after discussing parts of the atom and unit conversions. While its not difficult, many students get put off by the complicated-sounding word. For this reason, it may be introduced as Mass Relations. StoichiometryDefinition Stoichiometry is the study of the quantitative relationships or ratios between two or more substances undergoing a physical change or chemical change (chemical reaction). The word derives from the  Greek words:  stoicheion  (meaning element) and  metron  (meaning to measure). Most often, stoichiometry calculations deal with the mass or volumes of products and reactants. Pronunciation Pronounce stoichiometry as  stoy-kee-ah-met-tree or abbreviate it as stoyk. What Is Stoichiometry? Jeremias Benjaim Richter defined stoichiometry in 1792 as the science of measuring quantities or mass ratios of chemical elements. You might be given a chemical equation and the mass of one reactant or product and asked to determine the quantity of another reactant or product in the equation. Or, you might be given the quantities of reactants and products and asked to write the balanced equation that fits the math. Important Concepts in Stoichiometry You must master the following chemistry concepts to solve stoichiometry problems: Balancing equationsConverting between grams and molesCalculating molar massCalculating mole ratios Remember, stoichiometry is the study of mass relations. To master it, you need to be comfortable with unit conversions and balancing equations. From there, the focus is on mole relationships between reactants and products in a chemical reaction. Mass-Mass Stoichiometry Problem One of the most common types of chemistry problems youll use stoichiometry to solve is the mass-mass problem. Here are the steps to solve a mass-mass problem: Correctly identify the problem as a mass-mass problem. Usually youre given a chemical equation, like:A 2B → CMost often, the question is a word problem, such as:Assume 10.0 grams of A reacts completely with B. How many grams of C will be produced?Balance the chemical equation. Make certain you have the same number of each type of atom on both the reactants and products side of the arrow in the equation. In other words, apply the Law of Conservation of Mass.Convert any mass values in the problem into moles. Use the molar mass to do this.Use molar proportion to determine unknown quantities of moles. Do this by setting two molar ratios equal to each other, with the unknown as the only value to solve.Convert the mole value you just found into mass, using the molar mass of that substance. Excess Reactant, Limiting Reactant, and Theoretical Yield Because atoms, molecules, and ions react with each other according to molar ratios, youll also encounter stoichiometry problems that ask you to identify the limiting reactant or any reactant that is present in excess. Once you know how many moles of each reactant you have, you compare this ratio to the ratio required to complete the reaction. The limiting reactant would be used up before the other reactant, while the excess reactant would be the one leftover after the reaction proceeded. Since the limiting reactant defines exactly how much of each reactant actually participates in a reaction, stoichiometry is used to determine theoretical yield. This is how much product can be formed if the reaction uses all of the limiting reactant and proceeds to completion. The value is determined using the molar ratio between the amount of limiting reactant and product.

Stratovolcano the Composite Cones Essay Example | Topics and Well Written Essays - 500 words

Stratovolcano the Composite Cones - Essay Example Stratovolcanoes are common at subduction zones forming a chain of volcanic features along plate tectonic boundaries where the oceanic crust is drawn under continental crust. The magma that is responsible for stratovolcanoes formation rises when water that is trapped both in the porous basalt rock and in hydrated minerals of the upper oceanic crust layer. It is then released into the mantle rock of the asthenosphere of earth’s crust that is above the sinking oceanic slab. After the occurrence of dewatering at high pressures and temperatures for each mineral, the plate descends to greater depths. The released water from this rock then lowers the melting point by cooling the temperatures of the overlying mantle rock. This in turn makes the rock to undergo partial melting and then rises due to its lighter density relative as compared to the surrounding mantle rock and the pools that form temporarily at the base of the lithosphere. The magma then rises thought the earth’s cr ust, carrying silica-rich crustal rock leading to a final intermediate composition. On reaching near the top surface, it then forms a pool in the magma chamber within the volcano, due to low pressure, water and other compounds such as chlorine sulphur and carbon dioxide dissolve in the magma to escape from the solution. Once a critical large volume of magma and gases accumulates the rock that acts as an obstacle is then overcame leading to a sudden explosive eruption (Biley ). Stratovolcanoes are rated as the most hazards to civilians as they cause large numbers of death when they occur. Many deaths are caused by mud and the pyroclastic flow that fast-moving mixture of hot volcanic debris ash and gases that can travel at high speed of about 160km/h. The eruption of Mt Pel’ee on Martinique Island in the Caribbean, El Chi chon volcano in Mexico which killed thousands of lives, the Pinatubo volcano that erupted in 1991 in Manila and the Unzen volcano on the island of Kyushu. Stratovolcanoes mainly form at the convergent plate margins usually where one plate descends beneath an adjacent denser plate at the site of a subduction zone.  

Population resource environment - need in 12 hours Essay

Population resource environment - need in 12 hours - Essay Example Without the environment, humans and all other living things will find it hard to exist. Sustainable development is meeting the needs of the present generation and progressing economically without compromising the needs of the future generation (Reinhardt p.153). This makes sure that the resources, both humans and the natural environment alike, are used and developed in a way that will maintain both the present and future society. Without sustainability, natural resources will be depleted that it will compromise the future generations and endanger their very existence. This shows how important environmental protection is. Without economic progress, the nation will not be able to produce enough to maintain the growing population. But it is exactly because of the growing population that the carrying capacity of the land is jeopardized (Seitz pp.59-61). While maintaining economic progress, it is important to consider the different factors that it impacts, particularly the environment. Land and natural resources cannot be multiplied or created overnight. The growing population eats up land resources while the development and industrialization eats up the rest of the land and other natural resources in order to maintain the existence of the society. Environmental crisis exists because of the excessive use of the natural resources to the point of depletion. Other environmental costs of development are increase of harmful chemicals and toxic gases that pollutes the environment and affects humans gravely, global warming and more (Byrne and Rich pp.55-63). Though there are always new technologies and research es to find other resources that could provide the needs of the world, it continues to jeopardize the rest of the environment. Aside from that, industrialization continues to create technologies harmful not only for the natural environment but also for

Abortion is the Denial of Every Liberty without further Argument Essay

Abortion is the Denial of Every Liberty without further Argument - Essay Example Devoid of the privilege towards life, the other privileges are worthless. It is one of the most debated topics of this century. They have been performed for years, legally and illegally, all for the sake of one thing... to end an unwanted pregnancy. In modern society, abortion has become the number one birth control pill. A woman who happens to pregnant often believes abortion as their initial alternative. Because being poor, too young, unmarried, and not wanting a baby is most popular reasons for women to have an abortion. Another most common issue involving abortion is rape. Some women keep in mind that terminating a pregnancy might have to do with the health of the pregnant woman, or maybe this woman is unable to concentrate on the child’s needs after it’s born. In today’s society, more and more women are becoming pregnant at earlier ages. The majority of these women will opt to get an abortion while the rest will either keep the child or give it up for adoption. Some abortions may occur because contraception fails or because of a serious medical condition of the mother, which could lead to her death. In these situations, abortion is often the only way that prevents the birth of an unwanted child or saves a mothers life. So whatever our society decides to do with abortion, remember the effects that could happen to the world as a whole. She does this by her own free will, and she can control over what she is doing. So, if women are going to participate in this risky and unsafe practice, then they must be ready to pay the consequences; killing the innocent baby does not show any responsibility at all. They think the fetus is not yet a human being. Abortion certainly leads to health problems. According to some mothers, the worst part of having an abortion is the emotional pain that it brings once it is done (MariAnna, 2002).  Ã‚  

Process of natural and sexual selection

Process of natural and sexual selection Explain, with examples, how the process of natural selection and sexual selection are thought to have contributed to modern-day behaviour.â€Å"Evolution: The gradual process by which species develop from earlier forms† (Clegg, 2007, p 107). For thousands of years lay people have argued about how the world has evolved. For example, did it evolve from god or some other supernatural source? Evolution is a miraculous process and refers to the fabrication and development of life on earth and establishes the formation of modern man. The two major processes of evolution will be explained in this essay: natural selection and sexual selection. Furthermore, examining how and why these processes have contributed to modern- day human behaviour. In 1858, British naturalist Charles R. Darwin finished his theory of evolution, also known as Darwins theory. Darwins theory states that all species evolved from either many or few common ancestors or descendants under circumstances of natural selection. A species is a population of organisms that reproduce and have offspring that have modifications from the species that lived before them. Natural selection is a process that is based on three assumptions. Firstly, organisms, â€Å"physical and behavioural characteristics which enable survival (and the genes which code for these) are passed onto descendants† (Clegg, 2007, p 121). Secondly, the modification is then acquired through the genes. Furthermore, thirdly the limitation of food for each species, competition is formed in which all livings beings must compete for the supply of food, water, space, and other resources. Individual plants and animals whose adaptations of suited best for a certain environment tend to have an advantage in the competition for survival. Species with this advantage tend to leave a larger number of offspring than the less fortunate species. As a result, the species that is best adapted to its environment increases from generation to generation. Organisms struggle for the necessities of life if there is competition for resources. The species that is best adapted to survive will succeed and others become extinct. The term â€Å"fitness† (Clegg, 2007, p 121)refers to certain characteristics being successful within their environment and being passed down to each generation, but the conditions for the reproduction must be correct. It is measured by reproductive success. Adaption is the result of the process of natural selection. Adaptions are the behaviours that have been acquired through evolutionary processes to ensure their survival in this generation and to every generation after them. Inherited characteristics of an organism also occur through adaption. Individual human behaviour is genetically predisposed or influenced by environmental factors such as personal experiences and culture. Adaption has contributed to many modern day behaviours. For example, in western society humans, â€Å"have pleasure in eating sweet and fatty foods† (Clegg, 2007, p 123). These types of food are often high in calories and often undigested sugar turns to fat when not exercising. In the generations before the behaviour of modern society, these types of food would enable the fittest to survive. Hereditary traits cause some people to behave and respond differently from one another. For example, and individual who has high temperament. This trait of being high tempered is very difficult to remove from a persons behaviour since this is already incorporated in the genes from conception. A person who has a high and fast learning ability could respond immediately to situations and instructions, hence attainment of the goal is made easy. Baron-Cohen argued that, â€Å"Theory of mind, is of central importance of modern human behaviour† (as cited in Clegg, 2007, p 133). It involves the ability to understand the thoughts and intentions of others. Theory of mind is innate, something that has evolved in humans. In children with autism, they lack theory of mind empirical investigations such as the Maxi test prove this (Clegg, 2007, p 136). Autism is a quite recent discovery. It is argued that genetic mutations are responsible for this (Rudy, 2009) although mutations serve no purpose in evolution. However, if it were to be advantageous to modern day human behaviour and the evolution of mankind more cases will be discovered and autism will evolve. Sexual Selection is a theory proposed by Charles Darwin. Darwin felt natural selection alone was unable to explain the non-competitive adaptions, for example the tail of a peacock (Wikipedia, 2007). The mechanism attempts to explain that certain evolutionary traits can be explained by inherited behavioural and psychsical charecteristics. There are two contests known as intrasexual and intersexual selection. Intrasexual selection involves males passing on competitveness through there genes, for example large antlers. Wheras, intersexual selection involves either sex choosing a partner that has a inherited charactersitc for example intelligence. The beard of the modern day male is a result of sexual selection. Other differences in the modern day man include different races. Sexual selection would account for thease because natural selection could not account for this (Wikipedia, 2007). Parental investmet is a term that was originated by Trivers (Clegg, 2007). It means that the male or female that invests the most in their offspring to ensure their survival. Trivers argued that the sex that invests the most in their offspring will be more selective when choosing their partner. Males tend to be with many females where as females look for quality when choosing a partner. Buss argues that this theory has contributed to modern day behaviour today. For exmple, women who prefer rich men and have a good job and career can provide excellent investment for their offspring. On the other hand men prefer beautiful young women who are the best investment for their offspring (Dubuc, 2007). The brain, is an important factor in sexual slection. The social brain hypothesis argues that in order to solve difficualt social problems the brain gets bigger (Clegg, 2007). The modern day human brain is bigger than that of the prehistoric ape, 3 times bigger, suggesting that there are advantages to having a bigger brain (Clegg, 2007). Evolutionary adaption suggests that humans have evolved the way they have and, humans brains have evolved to be bigger than their ancestors because of the need to deal with more complex social situations and complex societies. In conclusion, natural selection tends to focus on the degree of adaption and mutation for survival. Whereas sexual selection is more concerned with the mate choice and how sexually desired traits have in fact speeded up the process of how humans have evolved. Both processes have contributed to modern day behaviour and both processes prove Darwins phrase that â€Å"only the fittest survive†. References Clegg, H. (2007). Evolutionary Psychology. In D. Miell, A. Pheonix, K. Thomas (Eds.), Mapping Psychology (2nd ed., pp.105-166). Milton Keynes: The Open University. Dubuc, B. (2002) Tool Module: Sexual Selection and the Theory of Parental Investment Retrieved November 1st 2009 from http://thebrain.mcgill.ca/flash/capsules/outil_bleu11.html Rudy, L. J. (2009). Genetic autism and spontaneous mutation. Retrieved November 8th 2009 from http://autism.about.com/od/causesofautism/a/newmutations.htm Wikipedia (2007) Sexual Selection. Retrieved November 1st 2009 from http://en.wikipedia.org/wiki/Sexual_selection

Percy B. Shelley :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  Percy Bysshe Shelley was born on August 4, 1792 to the extremely conventional Sir Timothy, who, being a man of influence, no doubt wanted his first born son to follow in his footsteps (Richards 671). Shelley, however, had much less conformist views, and was even â€Å"ragged† at Eton for expressing such (Matthews 196). He did not care to learn what his â€Å"tyrants† taught, but was interested rather, in science (which was outlawed from Eton at the time), Godwin, and the French skeptics. The rebellious nature persisted as he grew older and he developed a â€Å"delight† for controversy (Matthews 195). This â€Å"delight† ultimately lead to his expulsion from Oxford because of his writing â€Å"The Necessity of Atheism.† His patience for authority continued to diminish, until he eventually developed a passion.   Ã‚  Ã‚  Ã‚  Ã‚  Shelley wanted to fight tyranny, as well as slavery. His ultimate goal was to lead men to a â€Å"life of freedom, love, and apprehension of the beautiful† (Richards 672). Shelley felt that repression exist because mankind instituted and tolerated it (Matthews 200). He believed that â€Å"Mankind only had to will that there should be no evil, and there would be none† (Ford 161). This idealistic view of the world is evident in the majority of Shelley’s literary works.   Ã‚  Ã‚  Ã‚  Ã‚  In 1819, Shelley wrote â€Å"Song to the Men of England† (Editors 610). This poem was written for the same purpose as many of his others: to urge the working class of Great Britain to rebel. The imagery of a bee hive is evident throughout this piece. In stanza II, for instance, the â€Å"tyrants† are referred to as â€Å"Those ungrateful drones who would / Drain [the] sweat - nay, drink [the] blood.† In stanza III, a reference is made to the working class as the â€Å"Base of England.† The metaphor is picked up again in stanza VII, when Shelley orders the â€Å"Men of England† to â€Å"shrink to [their]...cells† (Editors 611).   Ã‚  Ã‚  Ã‚  Ã‚  The most rebellion-inspiring lines are found in stanza VI:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Sow seed - but let no tyrant reap;   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Find wealth, - let no impostor heap;   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Weave robes, - let not the idle wear;   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Forge arms, - in your defense to bear. (21-24) This is the second time, in this poem alone, that Shelley refers to the aristocrats and rulers of England as tyrants. This is evidence of his strong desire for political reform. He sincerely felt that the only way to gain freedom was by overthrowing â€Å"entrenched order† (Matthews 199).